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Merchandise inspired by W. Bruce Cameron's books. Every sale benefits animal rescue.

Welcome to PURPOSE By W. Bruce Cameron, a line of products inspired by the #1 New York Times bestselling A Dog's Purpose series of books. The best part? every sale helps raise funds to rescue other dogs from our partner Life Is Better Rescue.

Featured Collection

Women's Premium T-Shirts

Crewneck Pullover Sweatshirts

Every Purchase helps save animals in need

With the publication of A Dog's Purpose, W. Bruce Cameron took his lifelong passion for rescue to the next level, by telling the story of one dog soul who reincarnates, remembering all of his lives and people. Bruce and his wife Cathryn truly believe that the love with have with dog souls is eternal, and that one day, we meet again.

In the spirit of all Bruce's bestselling books, they developed this line of products for dog lovers like themselves, and made the commitment that for every product sold, money would be given to a worthy animal organization.

To launch the brand, we're partnered with Life Is Better Rescue, an affiliate partner of Best Friends Animal Society, the amazing organization we partnered with on our most recent Hollywood movie, A Dog's Journey.

When it comes to buying gifts, we like to spoil our people, our pets, and sometimes ourselves. We're proud that these products are made in the USA, In Detroit where Bruce used to live!

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Purpose!

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